What is editorial storytelling photography for brands?

A premium, narrative-forward style that blends commercial clarity with editorial aesthetics—built for web, campaigns, and PR.

What’s the difference between editorial and commercial photography?

Commercial is conversion-first; editorial adds taste, mood, and story. Great brand work often combines both.

Do you offer both photography and video for brand storytelling?

Yes—photo + video packages are common so brands get a consistent campaign look across platforms.

What deliverables should a brand request?

A mix of hero images, lifestyle sets, short-form video cutdowns, and a consistent library for web + social.

How do you plan a brand storytelling shoot?

With a creative brief, shot list, schedule, references, and deliverable specs (web, social, ads).

Can you create content for paid ads?

Yes—deliverables can be optimized for ad placements, aspect ratios, and hook-based cutdowns.

Do you provide retouching and color grading?

Yes—editorial-style color and clean retouching are available depending on the brief and usage needs.

What industries do you shoot for?

Brands across product, fashion, fitness, hospitality, corporate, and creative industries.

Do you help with casting models and talent?

Yes—casting support is available, including releases and usage planning.

How do licensing and usage rights work for brand content?

Usage is planned based on channels (web, social, ads, PR) and term. You get clear usage so your team can publish safely.

Do you offer Fuji GFX100M2 brand photography in Vancouver, BC?

Yes—medium format is available for campaigns and premium brand stills.

What types of brands benefit most from medium format photography?

Luxury, hospitality, fashion, product, interiors, and editorial-led brands.

Is medium format good for product photography?

Yes—especially when detail, material finish, and texture matter.

Can you shoot portraits with a medium format workflow?

Yes—editorial portraits and founder imagery are excellent use cases.

Do you retouch images for campaigns and ads?

Yes—retouching is scoped to the required finish level.

Can you match our existing brand style guide?

Yes—references and guidelines help align tone, color, and composition.

Do you deliver images for both web and print?

Yes—clients typically receive web exports plus print masters.

Can you create multiple crops for different platforms?

Yes—common crops include 1:1, 4:5, and 16:9, plus custom sizes.

Do you provide creative direction and shot lists?

Yes—planning improves speed and outcome on production day.

How do you quote a medium format brand shoot?

We scope by shot count, locations, styling, retouching, usage, and turnaround.

Fuji GFX100M2 for Medium Format Brand Photography in Vancouver, BC

GearMedium FormatBrand PhotographyEditorial PhotographyVancouver BCEditorial brand photographycampaign stillsluxury product + lifestylePR imagerylookbooks

Jan 30

Written By STUDIO WILLIS

When your brand wants stills that feel unmistakably premium—smooth tonal transitions, rich detail, and an editorial finish—the Fuji GFX100M2 is an excellent choice. Medium format workflows are especially valuable when images will be used across multiple placements: web hero, print, PR, and tight crops.

Service categories: Editorial brand photography, campaign stills, luxury product + lifestyle, lookbooks, PR imagery

What medium format adds to brand imagery

Premium detail and texture

Fabric, skin, packaging, interiors, and materials hold up beautifully—especially when clients want the “luxury” feel.

Tonal smoothness

Highlights and shadows can feel more refined, particularly in controlled light or carefully planned locations.

Cropping flexibility for marketing teams

Wide safety framing + crop options for banners, ads, and social placements without the image falling apart.

Best-fit shoots in Vancouver

luxury hospitality and interiors
editorial portraits and founder imagery
fashion and campaign stills
premium product + lifestyle storytelling

Deliverables

hero selects (10–30 retouched finals)
web exports + print masters
multi-aspect crops (1:1, 4:5, 16:9)
optional BTS coverage (scoped)

Contact

STUDIO WILLIS
(Studio Willis Productions Inc.)
Phone: 604 356 5132
Email: office@studiowillis.com
Address: 321 Railway Street, Vancouver, BC, V6A 1A4
Hours: Mon–Sun 06:00AM – 6:00PM (By appointment)

FAQ

Do you offer Fuji GFX100M2 brand photography in Vancouver, BC?
Yes—medium format is available for campaigns and premium brand stills.
What types of brands benefit most from medium format photography?
Luxury, hospitality, fashion, product, interiors, and editorial-led brands.
Is medium format good for product photography?
Yes—especially when detail, material finish, and texture matter.
Can you shoot portraits with a medium format workflow?
Yes—editorial portraits and founder imagery are excellent use cases.
Do you retouch images for campaigns and ads?
Yes—retouching is scoped to the required finish level.
Can you match our existing brand style guide?
Yes—references and guidelines help us align tone, color, and composition.
Do you deliver images for both web and print?
Yes—clients typically receive web exports plus print masters.
Can you create multiple crops for different platforms?
Yes—common crops include 1:1, 4:5, 16:9, and others as needed.
Do you provide creative direction and shot lists?
Yes—planning improves speed and outcome on production day.
How do you quote a medium format brand shoot?
We scope by shot count, locations, styling, retouching, usage, and turnaround.

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