What is editorial photography for brands?

Editorial brand photography is story-driven commercial imagery with a cohesive aesthetic, designed to feel premium and publishable across web, social, and press.

What is brand storytelling video?

Brand storytelling video turns positioning into motion—hero films and cutdowns that communicate value quickly and work across platforms.

How is editorial different from standard commercial photography?

Editorial focuses on narrative, mood, and a consistent visual world—less catalog, more story—while still serving marketing outcomes.

Do you provide creative direction and moodboards?

Yes. We plan concept, moodboards, shotlists, and deliverables so production maps to real marketing needs.

Can we get both photo and video from one shoot?

Yes. A hybrid shoot is often the most efficient way to build a full asset library.

Do you create social-first vertical edits (reels/shorts)?

Yes—vertical edits are built with pacing, hooks, and captions so they perform as native content.

How do you keep brand content consistent over time?

By defining a visual system (tone, lighting, color, framing) and repeating it across shoots with a planned content structure.

Do you deliver retouched final photos and web-ready exports?

Yes—final curated images plus practical exports sized for web and social use.

How do we get an accurate quote?

Share your deliverables list, usage needs, timeline, shoot scope (locations/talent/styling), and where content will be published.

Home | Services | Editorial Storytelling

Editorial Storytelling Photography & Video for Brands in Vancouver, BC

Brands don’t need “more content.” They need content with a point of view—images and video that feel editorial, premium, and specific to your identity.

We produce editorial storytelling photography and video for brands that want visuals built for website hero sections and landing pages, campaign launches and product drops, PR kits and media press pulls, paid ads and social content libraries, pitch decks, investor updates, and recruiting. If your goal is to look elevated, human, and distinctive—Studio Willis is your choice.

What editorial storytelling means for brands

Editorial storytelling is the overlap between:

commercial clarity (your product/service is understandable)
editorial taste (composition, light, pacing, restraint)
narrative (why this moment matters)

It’s the difference between “we took photos” and “we built a story your audience can feel.”

Learn more about our professional line of equipment

View our gear list

Our Photo, Video, and Audio Equipment | Professional Production Equipment in Vancouver, BC

Shure MV7I USB-C Dynamic Microphone & Interface

Sony BRC-AM7 4K60 PTZ for Conferences & Live Events in Vancouver, BC

Sony FS7 for Conference & Corporate Video Production in Vancouver, BC

Sony FS5: Why It’s Still a Killer Camera for Conferences, Editorial Films, and Corporate Campaigns

What we produce for brands

Campaign photography + campaign video

hero images for web
portrait + lifestyle mix
motion sequences that cut cleanly for socials

Brand story or founder story video (mini-doc style)

voice + visuals aligned to your positioning
authentic, premium, and structured

Product-in-use storytelling

lifestyle product photography
product video that shows context, not just specs

BTS content libraries for social + PR

behind-the-scenes stills
vertical BTS cutdowns
“making of” storytelling for trust and conversion

Process

Strategy + creative brief

We lock:

audience and positioning
creative direction + references
shot list + deliverables (web, social, PR)

Pre-production

location + schedule
casting/talent (if needed)
props/wardrobe guidance
usage/licensing planning

Production day

efficient direction
brand-safe lighting and composition
options for both horizontal + vertical framing

Post-production

editorial-grade color
retouching (as needed)
deliverables exported for your platforms
optional captions and vertical cutdowns for social

Deliverables and usage

Brand content is an asset—usage and licensing matter. You’ll get a clear usage approach so your team can publish confidently across:

web
organic social
paid ads
PR/press kits
internal brand and recruiting

Contact

STUDIO WILLIS
(Studio Willis Productions Inc.)
Phone: 604 356 5132
Email: office@studiowillis.com
Address: 321 Railway Street, Vancouver, BC, V6A 1A4
Hours: Mon–Sun 06:00AM – 6:00PM (By appointment)

FAQ

What is editorial storytelling photography for brands?

A premium, narrative-forward style that blends commercial clarity with editorial aesthetics—built for web, campaigns, and PR.

What’s the difference between editorial and commercial photography?

Commercial is conversion-first; editorial adds taste, mood, and story. Great brand work often combines both.

Do you offer both photography and video for brand storytelling?

Yes—photo + video packages are common so brands get a consistent campaign look across platforms.

What deliverables should a brand request?

A mix of hero images, lifestyle sets, short-form video cutdowns, and a consistent library for web + social.

How do you plan a brand storytelling shoot?

With a creative brief, shot list, schedule, references, and deliverable specs (web, social, ads).

Can you create content for paid ads?

Yes—deliverables can be optimized for ad placements, aspect ratios, and hook-based cutdowns.

Do you provide retouching and color grading?

Yes—editorial-style color and clean retouching are available depending on the brief and usage needs.

What industries do you shoot for?

Brands across product, fashion, fitness, hospitality, corporate, and creative industries.

Do you help with casting models and talent?

Yes—casting support is available, including releases and usage planning.

How do licensing and usage rights work for brand content?

Usage is planned based on channels (web, social, ads, PR) and term. You get clear usage so your team can publish safely.

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